Our Story

By on 25/05/2019

As a child, KuddleKrew® Founder, Faye Angevine dreamed of growing up to become a large animal veterinarian. The patriarchal culture of mid-20th century America proved an insurmountable obstacle. “Everyone told me it wasn’t a job for a woman,” relates Angevine. “So while I never stopped caring for animals, I gave in to the idea that I wouldn’t be doing it as a career.”

While business success allowed her the resources to help support animal organizations, she became disenfranchised with the politics and people-pleasing compromises necessary to raise funds and muster resources. So she decided to do it herself. “My plan was to take in the ones who have trouble finding homes – the terminally ill, handicapped or exceptionally large dogs,” said Angevine. “I figured out a monthly budget that I could afford to spend, then I calculated how many animals that could support.”

Caring for these fringe elements of the canine population led to an exhaustive search for pet products that could stand up to extreme conditions. “I’ve had old and partially paralyzed dogs for years. They can’t stop themselves from peeing in their sleep,” says Angevine. “Lots of dog beds claim to be waterproof but can’t stand up to that kind of treatment. After three or four washes, most of them lose it and once urine contaminates the mattress it’s nearly impossible to get rid of the smell.”

She decided to create a range of products that would address all those needs. She turned to the world of human bedding to create her own solution, while bringing her experience with years of product development and manufacturing into use.
She found a pillow manufacturer that met her standards of comfort and durability, and then tested 6 waterproof solution manufacturers before choosing SlumberShield® for the use of their patented fluid-proof technology – employed for decades in hospitals and crib mattresses. Angevine then worked with designers to create a broad range of affordable, washable and interchangeable outer covers sold separately.

The end result, the Mattress Revolution! A three piece bed system that can last for years, has style and function, and is durable.

This success then led to developing other pet products in the KuddleKrew® brand. Many more products are in the pipeline, and will be released soon, like the eco-friendly leashes, collars and harnesses, doggie playground equipment, easy go bag for pets, LED dog collars and more.